Positive P.R and the need to stamp out apathy

Isn't it  great when so much exists in the world of the web to create positive PR for yourself, your business or the cause you believe in?

I remember going full at it to save a local newspaper office from closure and the accompanying  loss of jobs that would ensue.

My campaign started (in my head) with raising awareness locally. You know a couple of hours here and there to three half days a week petitioning locals and businesses to campaigning at my headquarters inthe front reception area of the offices to create a sea of flowers in 'memory' of the closure of a prime resource.

A couple said 'why bother?' but most understood and supported.

Apathy is a disease and needs stamping out....................

Three thousand signatures later we had made a valid point. We lost the battle BUT won the war.